Branding and your brand kit

How the page works

Open Branding in the sidebar. The page has three groups, in this order: Captions, Video look and Your brand. Beside them is the Live preview · your last video, built from a real frame of your most recent video, so you judge each choice against your own stage and lighting.

Changes save as you make them, and they apply to your next video. Clips you already have keep the look they were made with. When you start a video, its branding is fixed for that run, so changing Branding while it's being made won't touch it. Fixing a caption or trimming a clip later keeps it too. To remake a video with new branding, use Run again on its page. That makes a fresh set and counts toward your allowance.

What each plan includes

A section your plan doesn't include says what it does and which plan has it. If you move to a smaller plan, your brand kit is kept. It stops being applied, and comes back when you are on Growth again.

Captions

The first group on the page. Pick a caption style, or None for clips with no words on them. Then set color, font, size, casing, words per view and position in the Caption settings box. On Growth you can also upload your own font and keep a list of Words we say, so names come out right every week. The captions page explains all of it.

Color grade

Under Video look, Color grade has six grades plus None. The Intensity slider sets how strongly the grade applies. It starts at 60%, and each grade keeps its own setting, so switching grades brings back the percentage you chose for that grade. Check each grade on a frame of your own video before you choose.

A row of small pictures shows each grade on a frame of your last video, or on an example picture until you have made one. The live preview shows your choice at the intensity you set.

Speed

Also under Video look. Speed plays every clip slightly faster: Subtle is about 7% faster, Medium 10% and Strong 15%. Off leaves the speed alone. The voice keeps its normal pitch, so nobody sounds hurried.

Speed tightens the natural pauses of live speaking. Subtle is hard to notice. Strong is noticeable on a slow speaker, so listen to one clip first.

Logo and handle

Under Your brand, in Logo & handle.

• The Logo switch turns your logo on or off. Horizontal, Vertical and Size sliders place it anywhere on the clip, and the preview shows exactly where.
• Social handle is a line of text, such as @yourhandle, with its own Horizontal, Vertical and Size sliders.
• Your logos holds up to 10 logos. Type a Name and press Add logo. The first one you add becomes the default, marked default. Press Make default on another to switch.

Each Look can use a different logo from the library. A logo a Look is using can't be deleted until that Look uses another.

Overlay

An overlay, also called a frame, is a full-size picture laid over the whole clip: a border, a series title, a show name. It sits under the captions, so it never covers the words. Show overlay turns it on or off.

• Your overlays holds up to 20. Type a Name, for example a show or brand, and press Add overlay. One is the default, and Make default switches it.
• It must be a PNG at exactly 1080 by 1920. Any other size is refused.
• Leave every area you want to see through transparent. ReelUse checks the size, not the transparency, so a solid picture hides your video.

On a team, only the owner adds overlays, sets the default and deletes them. Each member picks which of the owner's frames is theirs under Your default frame and presses Save. Their videos then carry it. A new member starts with no frame until they pick one. A video can also get its overlay from the Look it uses.

Outro

A short video added to the end of every clip: service times, a website, an invitation. Keep it brief, because a long outro is where viewers leave.

• Your outros holds up to 10, with one default, the same way as logos. Each Look can pick its own.
• Add outro to new clips switches it on or off and keeps the file.
• To leave it off for one video, choose Off for this video under Outro when you start the run. See changing it for one video.
• Make it 1080 by 1920, upright like your clips. An outro of any other shape is fitted inside the frame with black bars.
• An outro with no sound of its own still plays.

Music

Music is your own tracks. ReelUse has no stock library: media teams usually have licensed music already, and a shared catalog would make everyone's clips sound the same.

To add a track, type a Track name, pick a mood (Calm, Reflective, Uplifting, Cinematic or Driving) and press Upload track. You can keep up to 20 tracks. Then choose a Playback policy:

• Off: no music. The default.
• Rotate across clips: takes turns through your tracks, so clips in a row don't repeat.
• Auto-match by mood: gives each clip a track that suits its mood, energy and pace, using the tags on your tracks. A track with no tags is matched on mood alone. When several tracks fit, it plays the one used least recently, so one favorite doesn't play on every run.
• Random from my library: picks any of your tracks for each clip, skipping tracks this run or your recent runs played.
• Fixed, followed by a track's name: that one track on every clip.

Loudness sets how loud the music sits under the voice: Subtle (the quietest, and the default), Balanced or Bold. At every level the music dips while someone speaks, and the speech stays on top.

To change the track on one clip, use Set music in that clip's ··· menu.

Looks (Pro)

A Look is a whole clip style saved under one name: captions, color, logo, outro, frame and music. Teams keep one per show, series or brand, so an interview clip and a keynote clip come out dressed differently with nobody changing settings by hand.

• The account owner makes them on the Looks page. Open + New Look, type a Name, choose what to Start from (My current branding or another Look) and press Create and edit. Or press Duplicate on an existing Look. You can keep up to 12.
• Your Branding page is the team default. Every seat uses it until it is given a Look.
• The owner sets each person's default Look in the team list in Settings, so whoever starts the run gets the right one.
• Anyone can pick a different Look for one video when they start it. Only that run changes, and their default stays.
• Run again keeps the Look. A video made on a Look runs again on that same Look, with any edits made to it since.
• Deleting a Look moves anyone using it back to the team default. Runs already made with it keep their clips as they are.

Changing it for one video

On any paid plan, the Look chip in the start box changes the branding for the video you are about to run. Your defaults stay as they are.

• Starter and Growth: it opens five settings for this video: Caption style, Font, Color grade, Music and Outro. Color grade, music and outro need Growth.
• Pro: pick one of your Looks or Team default, or choose Customize for this video… for the same five settings.

A video on a different caption style uses the settings you saved for that style on the Branding page, such as its size, colors and position. A style you never adjusted uses its own defaults.

Once you change something, two links appear. Back to my defaults undoes it. Make these my new defaults saves those choices to your Branding page, so every video after that starts from them. On a team, only the owner can do that.

Reset to defaults

Reset to defaults, at the bottom of the Branding page, puts your branding settings back to how they started. It asks first.

• It also clears your Words we say list and your uploaded caption font. Keep a copy of your word list if you rely on it.
• Your libraries stay: logos, outros, overlays, music tracks and Looks are kept.
• Clips you have already made stay the same.

Files and limits

When a library is full, delete one you don't use to make room. On a team, the owner manages the shared libraries.