Glossary · ReelUse Help

Video: What you bring to ReelUse, and what your allowance counts. One video is up to 60 minutes of what you ask ReelUse to clip. A 90-minute video counts as two. See Plans.
Run: One video being turned into clips, from the moment you start it to the finished clips. Runs appear in your Library under In progress, Ready or Didn't finish.
Clip: One finished vertical video cut from your video, captioned and branded, ready to post.
Choose the section: The part of a video you ask ReelUse to work on. Drag the two handles, Section starts at and Section ends at. Only that stretch is transcribed, and clips come only from it. It also keeps a two-hour video from counting as three. It is different from Trim / extend, which changes one finished clip.
Length: The Length chip in the start box, on paid plans: Short (up to 60 seconds), Standard (up to 90 seconds) or Long (up to 2 minutes). Your choice is kept as the default for your next video.
Moments note: A sentence describing a moment you want, such as the story about her first job. Matching clips are labeled Matches your request. It comes with Growth, and it guides the picks rather than filtering them.
Clip order: Clips are listed strongest first, so start at the top. Clips carry no score.
Kind: The shape of a moment: a story that turns, a challenge, a passage explained, a question answered. It helps you keep a week of posts varied.
Post kit: The writing that comes with each clip: a title, a caption for longer posts, a short one for Instagram and TikTok, a second angle, and any references or verses heard in the clip.
Brand kit: Your logo, handle, outro, overlays, color grade, speed and music, applied to every new clip. It comes with Growth.
Overlay: A full-frame PNG laid over the whole clip, under the captions, with transparent areas where the video shows through. Kept in Your overlays on Branding. A Look chooses which overlay its clips use.
Frame: On a team, the overlay that is yours. The owner adds frames to the shared library, and each member picks theirs on Branding under Your default frame. Their videos then carry it.
Color grade: A color treatment for the picture, with an Intensity slider. Five to choose from, or None.
Speed: A slight speed-up of the whole clip that tightens the natural pauses of live speaking: Off, Subtle, Medium or Strong. Voices keep their normal pitch.
Loudness: How loud your music sits under the speech: Subtle, Balanced or Bold. The speech always stays on top. It is on Branding, with the music settings.
Mood: A label you give a music track when you upload it: Calm, Reflective, Uplifting, Cinematic or Driving. With Auto-match by mood, each clip gets a track whose mood suits it.
Fixed track: A music choice that puts one track, chosen by you, on every clip. It shows as Fixed followed by the track's name.
Words we say: Your list of names and terms that automatic captions tend to get wrong. ReelUse listens for them in every new video, so you stop fixing the same word every week.
Look: A complete clip style saved under one name: captions, colors, logo, handle, outro, overlay, color grade and music. On a Pro team the owner keeps the Looks and sets which one each person's runs use. Anyone can pick a different one for a single video from the Look chip.
Team default: In the Look chip, your team's shared branding, used when no other Look is chosen.
Customize for this video: In the Look chip: change a few settings for one video only, on top of the Look you chose. Your saved branding stays as it is.
Default: In a library on Branding (logos, outros, overlays), the item marked default is the one new videos and new Looks start with. Make default moves the mark.
Background noise: The Audio chip in the start box. Choose Keep original to leave the sound alone, or Reduce background noise to clean up the speech. Music and your outro are left unchanged. Your choice applies to that video and becomes your default for the next one.
Watermark: A small ReelUse mark in the top-right corner of clips made on the Free plan. Paid plans have no watermark.
Archive: Moves a run out of your Library without deleting anything. Restore brings it back at any time, which Delete can't.
Storage window: How long finished clips are kept: 30 days on a Free account that has never paid, and for good on any account that has paid. On Free you get an email a week before, and the Library row counts down the days.
Run again: A fresh run of the same video, used after changing branding or to rebuild clips that have expired. It counts toward your allowance again, the same way the first run did.
Trim / extend: In a clip's menu: move where one finished clip starts or ends, shorter or longer, without running the video again. It doesn't count toward your allowance. See Clips and the post kit.
Ran by: On a team, the tag on a Library row saying who started that run, for example Ran by you.
Recover: A button on a run from the app that stopped when the app closed. It closes the run and keeps any clips that finished. If none finished, the video goes back into your allowance. See Runs and your Library.
Seat: One of the 10 people on a Pro team, counting the owner, who share the Library, brand kit and monthly allowance. Billing stays with the owner.
Gift code: A prepaid code in the form REEL-XXXX-XXXX. Redeeming one never asks for a card, and nothing renews afterwards.
Made here, and Online: In the app, the tag on a clip saying where it was made: Made here on your own computer, or Online. The clip is the same either way.

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